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The Business Reality Check (1)_edited.jpg

Date: 27th January 2026

Location: Carrickdale Hotel, Co Louth

Time: 9.30am - 4.30pm

A practical, in-person experience for business owners, marketing teams and those who are ready to get clear, focused and confident about their business. This will be hosted by Caroline O’Neill who has extensive experience supporting businesses across retail, service and professional sectors.

Caroline brings real-world insight into what works and what doesn’t when it comes to visibility, connection and growth. This isn't just theory. It’s practical, experience-led guidance drawn from years of building businesses, communities and successful campaigns while also focusing on how to implement the theory in your business.

This one-day event is designed for business owners and marketing teams who want honest guidance, real direction and plan for growing their visibility and attention online and in person while attracting the right customers. This day will require everyone in attendance to get practically involved. Nothing happens without action. So this is your day to make it happen.

What the Day Covers

Understanding What Actually Works Now

Learn what’s genuinely driving attention and growth in today’s digital landscape and what’s no longer worth your time or energy.

Includes Caroline’s insights into:

  • Social media

  • Email marketing

  • Events and in-person experiences

  • Collaborations and influencer partnerships

  • Podcasting

All shared through real examples from Digg and the businesses Caroline has worked with across retail, service and professional sectors.

Finding Your Voice & Showing Up with Confidence

  • Clarifying your message and how you communicate it.

  • Building confidence in how you show up online.

  • Creating consistency without overwhelm.

  • Understanding what makes people connect with you.

  • Caroline will showcase her knowledge on what has been successful with brands she has worked with.

How Your Business Can Build Connection Beyond Social Media.

  • How you can create meaningful engagement, not just visibility.

  • How you can use community, collaboration and in-person connection to grow your business.

  • How you can turn attention into trust and long-term relationships.

Turning Insight Into Action

  • Identify what you should focus on to start seeing real impact in sales and leads.

  • You will start to create a realistic action plan for your business.

  • You will gain understanding where to invest your time, energy and marketing budget.

  • You will gain insights into Caroline's list of trusted professionals who can assist you in many areas of business.

     

Ongoing Support

Participants will also be invited to a follow-up online group session, of up to ten people in each session, which provides accountability, shared learning and continued momentum as plans are put into action. This is invaluable for you when it comes to evaluating what is working and what may need to change.

What You’ll Leave With

  • Clear direction and renewed confidence for gaining new customers.

  • You’ll create a realistic plan to help you move forward and generate sales.

  • Motivation to take action - your business depends on it.

  • A new network of businesses to support you moving forward.

  • The guarantee of follow up and accountability which we all need in business.

Reviews

I always thought a professional practice like mine had no place on social media. How wrong was I. I am not utilising multiple platforms in a professional way by educating my audience and generating brand awareness and leads. The course was amazing."

Accountancy Practice

Reviews

The Digg Social Academy helped turn my business around. I was struggling with even the basics of online marketing but Caroline was able to train me on the basics but then also show me how to utilise them to suit my business. She was there for me every step of the way throughout the course and I can't wait for the next one.

Retail Business

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